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Connor MacDonald and Cody Plofker discuss the strategic decisions behind expanding into new sales channels and common pitfalls in ecommerce growth.

Source: Channel Diversification in Ecommerce: Biggest Mistakes & Wins on Marketing Operators.

Top episodes

1. 1. Channel Diversification in Ecommerce: Biggest Mistakes & Wins

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss the strategic decisions behind expanding into new sales channels and common pitfalls in ecommerce growth.

2. 2. What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia

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   Jon Morgenstern of VaynerMedia breaks down how enterprise advertisers manage channel mixes and retail media at scale.

3. 3. New Ad Accounts, Organic & Creators: Marketing Operators Hotline

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   The hosts answer listener questions via the MOps Hotline, focusing on launching new stores and finding early traction in ecommerce.

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