This episode explores the anatomy and analytics of ad creative, featuring discussions on how to optimize spend and use AI for marketing mix modeling.
This episode explores the anatomy and analytics of ad creative, featuring discussions on how to optimize spend and use AI for marketing mix modeling.
The hosts discuss how to set goals, navigate attribution limitations, and define KPIs for growth in an ecommerce environment.
A deep dive into tracking revenue and ad spend at an hourly level during peak sales periods like BFCM to maintain operational granularity.