Connor Rolain, Connor MacDonald, and Cody Plofker break down ad creative anatomy and how they use analytics and AI to optimize performance.
Connor Rolain, Connor MacDonald, and Cody Plofker break down ad creative anatomy and how they use analytics and AI to optimize performance.
The hosts discuss setting growth goals, the limitations of attribution, and identifying the right KPIs for e-commerce growth.
A guide to tracking revenue and ad spend on an hourly basis during major sales events like Cyber Five to make real-time operational decisions.