Connor Rolain and team discuss the anatomy of successful ads and how to use analytics and AI tools to scale spend and optimize creative performance.
Connor Rolain and team discuss the anatomy of successful ads and how to use analytics and AI tools to scale spend and optimize creative performance.
The hosts break down their strategies for setting marketing goals, understanding attribution limitations, and defining the KPIs necessary for growth.
Focuses on high-granularity tracking of revenue and spend, providing a look at the level of data detail required for top-tier ecommerce operators.