Guerrilla Marketing

Answer

Johnny Russo, Chief Digital and Marketing Officer at Lamour, discusses his 17-year career and how to execute effective guerrilla marketing by focusing on action over talk.

Source: Discipline, Passion, and Maximizing Your Resources | Johnny Russo | Lamour on Honest Ecommerce.

Top episodes

1. 1. Discipline, Passion, and Maximizing Your Resources | Johnny Russo | Lamour

   Honest Ecommerce

   Johnny Russo, Chief Digital and Marketing Officer at Lamour, discusses his 17-year career and how to execute effective guerrilla marketing by focusing on action over talk.

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   Future Commerce

   Phillip and Brian explore high-impact, low-cost marketing tactics and unconventional brand activations like those seen at Meow Wolf.

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   Learn how Kat Kavner of Heyday Canning utilized guerrilla and meme marketing to create a viral sensation and stand out in the CPG space.

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