Johnny Russo of Lamour discusses using over 17 years of experience to implement guerrilla marketing tactics that prioritize action over talk for DTC brands.
Johnny Russo of Lamour discusses using over 17 years of experience to implement guerrilla marketing tactics that prioritize action over talk for DTC brands.
Phillip and Brian explore unconventional, low-cost marketing tactics designed to create maximum buzz, specifically looking at offline activations.
Discover the 'anti-marketing' strategy behind Liquid Death’s billion-dollar brand, focusing on subversive and humorous creative tactics.