Host Eric Bandholz discusses essential KPIs for struggling DTC brands, specifically covering GMV, COGS, and profit margins.
Host Eric Bandholz discusses essential KPIs for struggling DTC brands, specifically covering GMV, COGS, and profit margins.
Explores 'Profit First' for e-commerce, focusing on contribution margins and why revenue (often conflated with GMV) can be misleading.
Mastering unit economics and centralizing financial data to understand true gross margins and store performance.