Explores the shift in the web ecosystem where Google search traffic to independent sites is plummeting due to AI and platform changes.
Explores the shift in the web ecosystem where Google search traffic to independent sites is plummeting due to AI and platform changes.
An updated look at the 'Google Zero' phenomenon, discussing recent SEO changes and how creators are adapting to the loss of search traffic.
Nilay Patel interviews Google CEO Sundar Pichai about the integration of AI into search and the resulting 'Google Zero' traffic decline for publishers.