Eric and Dougie from Pilothouse discuss leveraging Google PMAX for demand capture, growth strategies, and the latest platform updates.
Eric and Dougie from Pilothouse discuss leveraging Google PMAX for demand capture, growth strategies, and the latest platform updates.
Focuses on a PMAX reset strategy to fix performance plateaus and deliver significant ROAS lifts for DTC brands.
Nick Trueman shares case studies on using Google Ads data for revenue growth, specifically comparing PMAX versus Standard Shopping.