Edward Upton discusses accurate eCommerce analytics and connecting Google Analytics with platforms like Shopify in the first-party data era.
Edward Upton discusses accurate eCommerce analytics and connecting Google Analytics with platforms like Shopify in the first-party data era.
Discussion on how the need for better data drives new marketing experiences, recorded during BFCM 2023.
Exploration of building enterprise value through technological advancements and strategic data use.