Richard from Pilothouse explains how to set up GA4, focusing on custom reports, templates, and essential features for the post-UA era.
Richard from Pilothouse explains how to set up GA4, focusing on custom reports, templates, and essential features for the post-UA era.
Nick explores the nuances of the GA4 transition, discussing what works, what doesn't, and how Shopify merchants should handle their data.
A technical walkthrough on connecting Google Analytics 4 to Shopify stores, covering installation and event tracking.