Google Ads Strategy

Answer

VP of Paid Media Tony Chopp details CTC’s framework for turning Google Ads into a demand-harvesting machine for large ecommerce brands.

Source: Google Ads: CTC's Complete Playbook on Ecommerce Playbook.

Top episodes

1. 1. Google Ads: CTC's Complete Playbook

   Ecommerce Playbook

   VP of Paid Media Tony Chopp details CTC’s framework for turning Google Ads into a demand-harvesting machine for large ecommerce brands.

2. 2. Ep 439: Maximizing Google Ads Profitability – Aligning Campaigns with Unit Economics | AKNF

   DTC Podcast

   Brian Juhos from the Pilothouse Google team explains how to maximize profitability by aligning campaigns with unit economics and smart bidding.

3. 3. Ep 427: How to Structure Your Google Ads Campaigns (and Long Live the Cookie!) | AKNF

   DTC Podcast

   Pilothouse Google Lead Dougie breaks down the recommended tiered approach for campaign structure and common search errors to avoid.

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