Alex Hormozi breaks down the concept of building 'goodwill' as a business asset through positive sentiment and influence.
Alex Hormozi breaks down the concept of building 'goodwill' as a business asset through positive sentiment and influence.
The CEO of GoodwillFinds discusses scaling the legendary thrift brand into a centralized online marketplace.
An exploration of customer referrals and using 'customer surplus' (goodwill) to build a lead-generation machine.