Go-To-Market Strategy

Answer

Maja Voje, author of a book on GTM strategy, joins Jim Huffman to share tactical frameworks for business development and successful market entries.

Source: How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153) on The Shopify Growth Show.

Top episodes

1. 1. How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)

   The Shopify Growth Show

   Maja Voje, author of a book on GTM strategy, joins Jim Huffman to share tactical frameworks for business development and successful market entries.

2. 2. The Playbook for Companies in Emerging Categories

   Shopify Masters

   Ghia founder Melanie Masarin discusses the playbook for launching products in emerging categories, focusing on GTM strategy and community marketing.

3. 3. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher discusses Rotten's retail expansion, covering seeding strategies and the GTM plan for moving from DTC to 1,000+ retail locations.

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