Maja Voje, author of a book on Go-To-Market strategy, joins the show to share tactical frameworks for business development and startup growth.
Maja Voje, author of a book on Go-To-Market strategy, joins the show to share tactical frameworks for business development and startup growth.
Explores Rotten's retail expansion, covering seeding strategies, brand IP, and GTM plans for moving from online-only to 1,000+ retail locations.
Melanie Masarin shares the playbook for launching a business in an emerging category, focusing on GTM strategy, distribution, and community marketing.