Gift Card Marketing

Answer

Matt Heckathorn discusses strategies for scaling gifting-focused brands, including top-of-funnel testing and utilizing AI and CTV.

Source: Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI on DTC Podcast.

Top episodes

1. 1. Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

   DTC Podcast

   Matt Heckathorn discusses strategies for scaling gifting-focused brands, including top-of-funnel testing and utilizing AI and CTV.

2. 2. 355. How to Maximize Your eCommerce Sales in December

   eCommerce Badassery

   Focuses on maximizing December sales using gift card promotions and pop-ups once shipping deadlines for physical products have passed.

3. 3. The Black Friday / Cyber Monday Playbook for 2024 (#189)

   The Shopify Growth Show

   A tactical playbook for BFCM and the holiday season, featuring specific email marketing strategies for gift cards as shipping deadlines approach.

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