Gift Card Marketing

Answer

Matt Heckathorn of Wolfe discusses scaling gifting brands using TOFU testing, CTV, and AI to capture intentional gift buyers.

Source: Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI on DTC Podcast.

Top episodes

1. 1. Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

   DTC Podcast

   Matt Heckathorn of Wolfe discusses scaling gifting brands using TOFU testing, CTV, and AI to capture intentional gift buyers.

2. 2. 355. How to Maximize Your eCommerce Sales in December

   eCommerce Badassery

   Jessica Totillo Coster explains how to maximize December eCommerce sales by leveraging gift card promotions and marketing tactics for last-minute shoppers.

3. 3. S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving

   Limited Supply

   Nik Sharma and Moiz Ali explore gift cards as a strategic business lever for predictability and marketing efficiency in DTC.

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