Gift Card Marketing

Answer

Explores how to treat gifting as a primary marketing channel, using AI and top-of-funnel testing to reach gift buyers.

Source: Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI on DTC Podcast.

Top episodes

1. 1. Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

   DTC Podcast

   Explores how to treat gifting as a primary marketing channel, using AI and top-of-funnel testing to reach gift buyers.

2. 2. 355. How to Maximize Your eCommerce Sales in December

   eCommerce Badassery

   Tactical advice on maximizing December sales using gift cards as a fallback for late shoppers and marketing them via email and site pop-ups.

3. 3. S7 E10: This Simple Hack Produces a 78% Better ROAS

   Limited Supply

   Discusses a 'simple hack' using gift cards as a cashback option to drive better ROAS and customer loyalty.

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