Geotargeting

Answer

Cody and Connor discuss 2026 measurement strategies, focusing on brand tracking, incrementality, and using geo tests to measure marketing impact.

Source: Brand Tracking That Matters and How Modern Teams Scale TV on Marketing Operators.

Top episodes

1. 1. Brand Tracking That Matters and How Modern Teams Scale TV

   Marketing Operators

   Cody and Connor discuss 2026 measurement strategies, focusing on brand tracking, incrementality, and using geo tests to measure marketing impact.

2. 2. Bonus Episode: Marketing Operators X Meta Summit

   Marketing Operators

   A summit with Meta representatives discussing advertising challenges, audience insights, and leveraging influencer marketing for targeted reach.

3. 3. Why Your Meta Campaigns Are Stuck Targeting the Same People

   Marketing Operators

   Connor MacDonald and Connor Rolain discuss how to break out of audience stagnation on Meta using signal engineering and creative diversity.

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