Chris Seminatore, founder of Get Geofencing, explains how geofencing turns physical visits into targeted digital ads for eCommerce brands.
Chris Seminatore, founder of Get Geofencing, explains how geofencing turns physical visits into targeted digital ads for eCommerce brands.
Host Jessica Coster covers the latest Klaviyo platform updates, specifically highlighting a new geofencing feature for triggering events based on physical location.
Sri Thirumalai of Walmart discusses the role of geofencing in logistics and last-mile delivery to optimize fulfillment and delivery zones.