Geo Holdout Tests

Top 3 podcast episodes answering this question on AskThePods · conducting geo holdout tests for marketing.

Answer

Explores how Google's AI shifts affect shopping and search, focusing on overlooked levers in the product feed and modern search strategies.

Source: Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse) on DTC Podcast.

Top episodes

  1. 1. Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)

    DTC Podcast

    Explores how Google's AI shifts affect shopping and search, focusing on overlooked levers in the product feed and modern search strategies.

  2. 2. [DECODED] Additive to the Cart: CRO Decoded

    Future Commerce

    A deep dive into CRO, product debuts, and how teams use data to make pivotal decisions in the commerce ecosystem.

  3. 3. MUSES Live: The Art of Personalization and Marketing (feat. Ashley Baltz, Dotdigital)

    Future Commerce

    Recaps BFCM 2023 and discusses the critical role of data in personalization and the future of marketing experiences.

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