A discussion on challenging e-commerce 'best practices' and implementing guardrails to ensure better customer outcomes and supply chain efficiency.
A discussion on challenging e-commerce 'best practices' and implementing guardrails to ensure better customer outcomes and supply chain efficiency.
Explores the Conversion Rate Optimization (CRO) and decision-making processes brands use to conceptualize and debut new products successfully.
Analyzes the shift in Google Search and AI shopping, discussing how brands need to adjust their measurement and feed strategies in a changing funnel.