Investigates successful brand processes, including decision-making and optimization strategies like conversion rate optimization (CRO) and team collaboration.
Investigates successful brand processes, including decision-making and optimization strategies like conversion rate optimization (CRO) and team collaboration.
Explores how Google product feeds act as a lever in AI shopping and how search evolution requires new merchant strategies.
Challenges traditional best practices and discusses the necessity of guardrails and shifting cultural trends for better commerce outcomes.