Forrester VP Sucharita Kodali discusses the intersection of agentic shopping and generative AI's influence on the future of commerce.
Forrester VP Sucharita Kodali discusses the intersection of agentic shopping and generative AI's influence on the future of commerce.
Explores the practical impact of Gen AI on retail functions like marketing, content, and ecommerce, focusing on creative applications.
Explores how generative AI is being tested and utilized within brands to drive ecommerce success and marketing benefits.