Recorded live at the Amazon Ads Summit, this episode covers the launch of Sponsored Prompts and how generative AI is reshaping Amazon's search and advertising formats.
Recorded live at the Amazon Ads Summit, this episode covers the launch of Sponsored Prompts and how generative AI is reshaping Amazon's search and advertising formats.
Max Sinclair discusses Answer Engine Optimization (AEO) and the role of Generative AI in creating hyper-personalized video ads and image generation for ecommerce.
Ritu Java and the hosts discuss how AI will change Amazon advertising and provide strategies for sellers to leverage these tools for better ROI in PPC campaigns.