Generational Marketing

Answer

An exploration of the unique characteristics and evolving preferences of the millennial consumer cohort based on new research data.

Source: What’s the Deal with Millennials? on Retail Remix.

Top episodes

1. 1. What’s the Deal with Millennials?

   Retail Remix

   An exploration of the unique characteristics and evolving preferences of the millennial consumer cohort based on new research data.

2. 2. 299. Redefining Claire’s for a new generation

   Retail Gets Real

   Claire’s CMO discusses redefining a 62-year-old brand to appeal to the distinct characteristics of Gen Z and Gen Alpha.

3. 3. "Late-Stage Capitalism"

   Future Commerce

   Discussion on the implications of multi-generational branding and how marketers can shift strategies to accommodate different age groups.

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