Explores Gen Z's influence on retail, focusing on their expectations for brand values, social responsibility, and unique decision-making processes.
Explores Gen Z's influence on retail, focusing on their expectations for brand values, social responsibility, and unique decision-making processes.
Live from ShopTalk, experts discuss nostalgic branding, Gen Z marketing strategies, and how this generation's purchasing differs from their predecessors.
Rachel Bonsignore from NIQ Consumer Life breaks down how Gen Z, the first digital-native generation, is redefining retail through values and technology.