Focuses on Gen Z's growing spending power and a comprehensive study by MG2 analyzing their behaviors and preferences across retail channels.
Focuses on Gen Z's growing spending power and a comprehensive study by MG2 analyzing their behaviors and preferences across retail channels.
Melissa Gonzalez of MG2 Advisory presents a new blueprint for Gen Z retail experiences based on extensive research into how they connect and shop.
Analyzes recent Prime Day trends and the end of Rite Aid, with a specific segment on Gen Z’s shifting drinking and budget-conscious habits.