Explores how Gen Z is shaping retail future through values-driven shopping, social responsibility expectations, and unique research habits.
Explores how Gen Z is shaping retail future through values-driven shopping, social responsibility expectations, and unique research habits.
Rachel Bonsignore discusses how Gen Z's digital-native status and ethical values redefine the retail landscape and technology's role in their journey.
Melissa Gonzalez shares findings on what Gen Z specifically looks for in physical stores and how brands can bridge the gap between digital and physical.