Carly Berns and Olivia Meyer discuss how Gen Z is becoming the most influential consumer group and how their values shape the future of retail.
Carly Berns and Olivia Meyer discuss how Gen Z is becoming the most influential consumer group and how their values shape the future of retail.
Rachel Bonsignore from NIQ Consumer Life discusses how Gen Z, the first digital-native generation, is redefining retail through ethical consumption and technology.
Melissa Gonzalez shares insights from an MG2 study on what Gen Z truly wants from physical stores and how brands can understand their behaviors across channels.