Explores how Gen Z is shaping the future of retail, focusing on their research habits, brand value expectations, and influence on the marketplace.
Explores how Gen Z is shaping the future of retail, focusing on their research habits, brand value expectations, and influence on the marketplace.
Rachel Bonsignore discusses how the first digital-native generation is redefining retail through values-driven purchasing and technology.
Focuses on what Gen Z wants from physical retail stores and their cross-channel shopping preferences based on qualitative and quantitative feedback.