Carly Berns and Olivia Meyer discuss the evolving landscape of Gen Z retail, focusing on brand values, social responsibility, and purchasing behavior.
Carly Berns and Olivia Meyer discuss the evolving landscape of Gen Z retail, focusing on brand values, social responsibility, and purchasing behavior.
Rachel Bonsignore, VP of NIQ Consumer Life, breaks down how Gen Z's digital-native status and ethical values redefine retail.
Explore what Gen Z wants from physical stores based on a comprehensive study of their behaviors and preferences.