Explores the future of retail by analyzing Gen Z as an influential consumer group, featuring insights from BCG's Z Suite.
Explores the future of retail by analyzing Gen Z as an influential consumer group, featuring insights from BCG's Z Suite.
Rachel Bonsignore from NIQ Consumer Life discusses how the first digital-native generation is redefining retail and consumer habits.
Fiona Frills discusses her teen-focused brand Frilliance and how she authentically engages Gen Z and Gen Alpha through social platforms.