Features experts from The Z Suite discussing how Gen Z is becoming the most influential consumer group and what they expect from brands.
Features experts from The Z Suite discussing how Gen Z is becoming the most influential consumer group and what they expect from brands.
Rachel Bonsignore of NIQ Consumer Life explains how the first digital-native generation is redefining retail and their unique motivations.
Discusses a study by MG2 on Gen Z's spending power and their specific preferences for in-store vs. online shopping experiences.