Connor MacDonald and Cody Plofker discuss building a content flywheel using TikTok Shop, micro-creators, and studio shoots to drive ecommerce growth.
Connor MacDonald and Cody Plofker discuss building a content flywheel using TikTok Shop, micro-creators, and studio shoots to drive ecommerce growth.
An exploration of modern influencer marketing tactics, including product seeding, measuring EMV, and scaling creator partnerships.
Tyson Drake, former CMO of The Oodie, shares insights on merchandising, top-of-funnel tactics, and creating effective marketing campaigns for viral brands.