Gen Alpha Marketing

Answer

Kids Foot Locker’s Jill Feldman discusses how brands can create unique opportunities for Gen Alpha to interact and build brand loyalty.

Source: Creating a Brand Gen Alpha Loves on Retail Remix.

Top episodes

1. 1. Creating a Brand Gen Alpha Loves

   Retail Remix

   Kids Foot Locker’s Jill Feldman discusses how brands can create unique opportunities for Gen Alpha to interact and build brand loyalty.

2. 2. 299. Redefining Claire’s for a new generation

   Retail Gets Real

   Claire’s CMO Kristin Patrick explains how the legacy brand redefined itself to appeal to the distinct preferences and media habits of Gen Alpha.

3. 3. 313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha

   Retail Gets Real

   Explores back-to-school shopping habits focusing on how Gen Alpha and their Millennial parents influence retail spending and consumer behavior.

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