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Max Sinclair discusses Generative Engine Optimization (GEO) and its impact on search, shopping behaviors, and brand visibility in the AI era.

Source: Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair on New Frontier (AI & Ecommerce).

Top episodes

1. 1. Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair

   New Frontier (AI & Ecommerce)

   Max Sinclair discusses Generative Engine Optimization (GEO) and its impact on search, shopping behaviors, and brand visibility in the AI era.

2. 2. Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO

   New Frontier (AI & Ecommerce)

   Max Sinclair explores Answer Engine Optimization (AEO) for platforms like Amazon Rufus and the broader impact of AI-driven commerce on brands.

3. 3. BREAKING: Walmart Launches Sparky - Here’s How to Get it to Recommend Your Products

   New Frontier (AI & Ecommerce)

   An analysis of Walmart's Sparky AI engine and strategies for brands to optimize for AI recommendations in a changing retail environment.

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