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Max Sinclair discusses Answer Engine Optimization (AEO) and how brands can optimize their visibility for AI-driven search tools and shopping agents.

Source: Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO on New Frontier (AI & Ecommerce).

Top episodes

1. 1. Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO

   New Frontier (AI & Ecommerce)

   Max Sinclair discusses Answer Engine Optimization (AEO) and how brands can optimize their visibility for AI-driven search tools and shopping agents.

2. 2. The 5Cs of Agentic Commerce: A framework that actually makes sense for the era of Shopping Agents with Lauren Livak of the Digital Shelf Institute, Aaron Conant of BWG Connect, & Max Sinclair of Azoma

   New Frontier (AI & Ecommerce)

   A discussion on 'Agentic Commerce' and how shopping agents are changing the retail landscape for brands and technology providers.

3. 3. Behind Frequently ai, and reflections on running an Amazon Agency with Chris Ball

   New Frontier (AI & Ecommerce)

   Exploration of 'Frequently', an AI-driven tool for Amazon sellers to answer FAQs and provide expert advice using large datasets.

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