Chris Timmer discusses the strategic landscape of modern marketplaces and how brands must choose between broad and niche platforms to balance vision with costs.
Chris Timmer discusses the strategic landscape of modern marketplaces and how brands must choose between broad and niche platforms to balance vision with costs.
Live from Outdoor Retailer 2024, this episode explores the rise of niche, regional, and category-specific marketplaces like resale and B-stock.
Adrien Nussenbaum of Mirakl discusses how brands can launch and manage their own marketplaces, a form of gated/controlled commerce.