Explores Blind Barrel's unique business model where craft whiskey shopping is turned into a 'blind' tasting game via a dedicated app.
Explores Blind Barrel's unique business model where craft whiskey shopping is turned into a 'blind' tasting game via a dedicated app.
Analyzes major cultural advertising moments like the Super Bowl to understand how brands are gamifying the experience of buying stuff to increase engagement.
Focuses on technical and strategic ways to build high-converting storefronts, specifically highlighting the use of gamification across different parts of the store.