Bob DeMars explains how Blind Barrel uses a tasting app and guessing game to gamify the whiskey buying experience and build community.
Bob DeMars explains how Blind Barrel uses a tasting app and guessing game to gamify the whiskey buying experience and build community.
Ben Sharf of Platter.co explores building high-converting storefronts using gamification across different parts of the customer journey.
A wrap-up of Walmart's 'RomCommerce' project, exploring how shoppable content and interactive game-like elements are changing retail engagement.