Modern Retail’s executive editor discusses the AI reckoning in marketing, focusing on how it reshapes workflows, creative output, and personalization in response to rising CAC.
Modern Retail’s executive editor discusses the AI reckoning in marketing, focusing on how it reshapes workflows, creative output, and personalization in response to rising CAC.
Explores the systemic changes AI brings to marketing careers, from automating entry-level tasks to shifting the necessary skill sets for surviving professionals.
Analyzes the collapse of traditional marketing funnels and how AI-driven behavior changes require marketers to adapt with new automation and branding strategies.