Future Of Advertising

Answer

Analysts discuss 2026 digital trends, including agentic ad buying and how AI automation will reshape marketing and advertising roles.

Source: The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss 2026 digital trends, including agentic ad buying and how AI automation will reshape marketing and advertising roles.

2. 2. The CMO is a dying role, says Digitas' Amy Lanzi

   Decoder with Nilay Patel

   Recorded live at Cannes Lions, Digitas CEO Amy Lanzi discusses AI, the creator economy, and why the traditional CMO role is shifting.

3. 3. Cannes 2026: What Everyone Is Talking About | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the shift from interruptive advertising to entertainment and how brands stay true to values in a fragmented digital landscape.

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