Charlie Cole discusses conversion, targeting, and the specific concept of funnel congruency in the context of scaling brands like Thuma.
Charlie Cole discusses conversion, targeting, and the specific concept of funnel congruency in the context of scaling brands like Thuma.
Russell Breuer of Spot & Tango breaks down how they hit $100M by maintaining consistency between lower-funnel ads and on-site experiences.
This episode explores the evolution of funnels, arguing they should be dynamic and personalized rather than static paths.