Funnel Congruency

Answer

Charlie Cole discusses how creative has become the primary driver for conversion over targeting, emphasizing the importance of funnel congruency.

Source: Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma on DTC Podcast.

Top episodes

1. 1. Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma

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   Charlie Cole discusses how creative has become the primary driver for conversion over targeting, emphasizing the importance of funnel congruency.

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