Charlie Cole discusses his experience at FTD and focuses on the concept of funnel congruency in modern marketing and conversion.
Charlie Cole discusses his experience at FTD and focuses on the concept of funnel congruency in modern marketing and conversion.
Examines dynamic funnels and how ad creative and landing pages must align with the individual user's persona and needs.
Russell Breuer discusses scaling Spot & Tango to $100M, emphasizing the importance of consistency between ad creative and on-site experience.