Functional Beverages

Answer

Discussion on the massive valuations and marketing strategies of functional soda giants Olipop and Poppi.

Source: Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs on Modern Retail Podcast.

Top episodes

1. 1. Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs

   Modern Retail Podcast

   Discussion on the massive valuations and marketing strategies of functional soda giants Olipop and Poppi.

2. 2. Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch

   DTC Podcast

   Exploring the growth of BRĒZ, a cannabis-infused functional beverage mimicking alcohol's social effects.

3. 3. Little Saints, Big Spirits with Megan Klein, Founder and CEO of Little Saints

   Stairway to CEO

   The story of Little Saints, a sugar-free, functional, non-alcoholic beverage brand.

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