A dedicated deep dive into building a full-funnel Amazon Advertising strategy with Benedict Turner from Perpetua.
A dedicated deep dive into building a full-funnel Amazon Advertising strategy with Benedict Turner from Perpetua.
Explores composite funnels, the end of Meta monoculture, and full-funnel marketing analysis to improve customer acquisition costs.
Covers winning Meta ad creatives specifically for the top of the funnel and how to optimize brand storytelling in advertising.