Legal expert Robert Freund discusses navigating FTC regulations in influencer marketing, including recent controversies and usage rights for brands.
Legal expert Robert Freund discusses navigating FTC regulations in influencer marketing, including recent controversies and usage rights for brands.
A deep dive into the FTC's new endorsement guidelines, specifically how Section 5 of the FTC Act applies to influencer marketing and disclosure requirements.
Attorney Julie O'Neill explains FTC guidelines for advertisers and bloggers, focusing on endorsements, payments for reviews, and potential penalties for non-compliance.