Explores the gap between digital and physical brand experiences, focusing on frictionless commerce and data analytics to improve the evolved customer journey.
Explores the gap between digital and physical brand experiences, focusing on frictionless commerce and data analytics to improve the evolved customer journey.
Samsung discusses using technology and data to remove friction from retail experiences, creating a seamless multi-channel customer journey.
Dives into the principle of least resistance in commerce, debating whether frictionless experiences are always the optimal path for different customer types.