Explores how to turn guest checkout—often a source of friction and low LTV—into a high-converting, frictionless repeat-purchase engine.
Explores how to turn guest checkout—often a source of friction and low LTV—into a high-converting, frictionless repeat-purchase engine.
Dissects the future of frictionless commerce: AI shopping agents and ChatGPT's new instant checkout feature for Shopify stores.
Shopify agency co-founder Mac King shares tactical advice on using cart drawers and UX tweaks to reduce checkout friction.