Alex Hormozi breaks down the 'Freemium' model as an attraction offer, discussing its risks and power as an advanced acquisition strategy.
Alex Hormozi breaks down the 'Freemium' model as an attraction offer, discussing its risks and power as an advanced acquisition strategy.
This episode examines Peloton's decision to abandon its freemium model and the broader challenges of converting free users into paying subscribers.
Ania Wysocka discusses building the Rootd app, specifically highlighting the use of a freemium SaaS model to reach over a million users.