Steve Chou and Toni break down their Black Friday playbook, focusing on using free gifts with purchase to drive profit without slashing margins.
Steve Chou and Toni break down their Black Friday playbook, focusing on using free gifts with purchase to drive profit without slashing margins.
Discusses the secret to crushing Black Friday by using daily free gifts with purchase to incentivize buyers without lowering the prices of flagship products.
Kurt Elster joins the show to discuss Shopify features that explode sales, highlighting why Free Gift with Purchase is his favorite promotional tool.