Steve Chou and Toni break down their exact Black Friday playbook, highlighting 'free gift with purchase' as a primary margin-saving strategy.
Steve Chou and Toni break down their exact Black Friday playbook, highlighting 'free gift with purchase' as a primary margin-saving strategy.
Kurt Elster joins the show to discuss AI and Shopify features, specifically focusing on the power of free gift promotions to explode sales.
Toni shares a strategy for crushing Black Friday without heavy discounting by using limited-time free gifts to drive conversions.