A deep dive into the fragrance industry, covering its history, formulation basics, and how to scale a modern scent brand in a changing consumer landscape.
A deep dive into the fragrance industry, covering its history, formulation basics, and how to scale a modern scent brand in a changing consumer landscape.
While primarily about Stitch Fix, the episode includes a breakdown of the 'structurally gated' prestige fragrance industry and its 100M spinout potential.
An episode examining the shift of fragrance from a luxury purchase to a daily ritual, featuring the disruption caused by 5 SENS.