Founding Story

Answer

Alice Li discusses building First Day from its genesis into a multimillion-dollar health and wellness brand rooted in family values.

Source: Building a Multimillion-Dollar Brand on Family Values: The Story of First Day on Shopify Masters.

Top episodes

1. 1. Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

   Shopify Masters

   Alice Li discusses building First Day from its genesis into a multimillion-dollar health and wellness brand rooted in family values.

2. 2. Creative Strategies to Fundraise Without Sacrificing Ownership

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   Sisters Niki and Ritika Shamdasani share the founding story of Sani, a fashion brand created to solve problems in the South Asian market.

3. 3. From Zero to Category Leader in 15 Months

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   William Smolen explains how he identified a personal need to create WagWell, scaling it into a pet wellness leader in 15 months.

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