Founding Story

Answer

Alice Li, founder of First Day, shares the journey of building a values-driven health and wellness brand that is nearing 9 figures in sales.

Source: Building a Multimillion-Dollar Brand on Family Values: The Story of First Day on Shopify Masters.

Top episodes

1. 1. Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

   Shopify Masters

   Alice Li, founder of First Day, shares the journey of building a values-driven health and wellness brand that is nearing 9 figures in sales.

2. 2. Creative Strategies to Fundraise Without Sacrificing Ownership

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   Sisters Niki and Ritika Shamdasani discuss launching Sani to solve a gap in the South Asian fashion market and how they secured funding to grow.

3. 3. From Zero to Category Leader in 15 Months

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   Former beauty executive William Smolen shares how he created the pet wellness category and scaled WagWell into a leader in just 15 months.

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