Founding Story

Top 3 podcast episodes answering this question on AskThePods · crafting a compelling brand founding story.

Answer

Alice Li, founder of First Day, discusses building a values-driven health and wellness brand and its path to massive scale.

Source: Building a Multimillion-Dollar Brand on Family Values: The Story of First Day on Shopify Masters.

Top episodes

  1. 1. Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

    Shopify Masters

    Alice Li, founder of First Day, discusses building a values-driven health and wellness brand and its path to massive scale.

  2. 2. Ep 568: How Kulfi Beauty Grew from a $5K Launch to 720 Sephora Stores with Zero Paid Ads

    DTC Podcast

    Priyanka Ganjoo explains how Kulfi Beauty filled a cultural gap to achieve massive retail success without paid ads.

  3. 3. Creative Strategies to Fundraise Without Sacrificing Ownership

    Shopify Masters

    The founders of Sani discuss identifying a market gap in South Asian wedding attire and securing funding to grow their brand.

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