Founder Storytelling

Answer

Niclas Bornling discusses the art of brand storytelling, moving beyond 'content' to build authentic narratives for Craft Sportswear.

Source: DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear on DTC Podcast.

Top episodes

1. 1. DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

   DTC Podcast

   Niclas Bornling discusses the art of brand storytelling, moving beyond 'content' to build authentic narratives for Craft Sportswear.

2. 2. DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025

   Ecommerce Playbook

   An exploration of why the founder's role in 2025 is primarily about narrative creation to build deep customer intimacy in a changing DTC landscape.

3. 3. Making it Rain, One Square at a Time with Jake Karls, Co-Founder and Chief Rainmaker of Mid-Day Squares

   Stairway to CEO

   Jake Karls, the 'Chief Rainmaker' of Mid-Day Squares, explains how radical transparency and sharing the founder journey drives their massive success.

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