This episode explores how founders can use their personal presence to build brand affinity and lower CAC in an era where consumers want to connect with real people.
This episode explores how founders can use their personal presence to build brand affinity and lower CAC in an era where consumers want to connect with real people.
Marcus Milione shares how he scaled Minted New York by being the face of the brand and building in public, transforming customers into an invested community.
Sarah and Chris Rhoads discuss humanizing your brand by showing up personally, overcoming the resistance founders feel when becoming the primary promoter.