Flash Sales

Answer

Host Jessica Totillo Coster discusses how to use scarcity and urgency, specifically flash sales, to drive impulse purchases during holiday marketing.

Source: 298. How to Use Scarcity & Urgency in Your Holiday Marketing on eCommerce Badassery.

Top episodes

1. 1. 298. How to Use Scarcity & Urgency in Your Holiday Marketing

   eCommerce Badassery

   Host Jessica Totillo Coster discusses how to use scarcity and urgency, specifically flash sales, to drive impulse purchases during holiday marketing.

2. 2. TikTok Live Streaming: Top Lessons from #1 F&B TikTok Shop With Dayne Hepner

   Up Arrow Podcast

   Dayne Hepner explains how flash sales create FOMO and drive sales on TikTok Shop, specifically using timers and live streaming tactics.

3. 3. 347. 3 Things You Can Skip These in Q4 in Your eCommerce Business

   eCommerce Badassery

   A critical look at flash sales in Q4, explaining why they might not work for smaller audiences and suggesting simpler 3-day offers instead.

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