Adam Callinan discusses using financial data to drive profitability, specifically explaining the distinction between fixed and variable expenses in eCommerce.
Adam Callinan discusses using financial data to drive profitability, specifically explaining the distinction between fixed and variable expenses in eCommerce.
Part 1 of a forecasting series that explains how to account for fixed and variable costs within a financial model to ensure profitable growth.
Taylor Holiday and guests discuss the rules for eCommerce forecasting, including how to define and categorize variable costs for unit economics.