Vivek Krishnamurthy and Shanthi Shanmugam explore first-party fraud, covering KYC customers, the 'universal refund center' concept, and industry-specific examples like travel and subscriptions.
Vivek Krishnamurthy and Shanthi Shanmugam explore first-party fraud, covering KYC customers, the 'universal refund center' concept, and industry-specific examples like travel and subscriptions.
A deep dive into 'friendly fraud' (a synonym for first-party fraud), explaining why it is a silent profit killer for ecommerce and how to prevent false chargebacks.
Maanas Godugunur breaks down the true cost of ecommerce fraud, specifically highlighting how friendly fraud and chargebacks drain merchant profits.