First-Party Data Utilization

Top 3 podcast episodes answering this question on AskThePods · using first-party data effectively.

Answer

Eric Seufert discusses how modern marketers must think like data scientists to handle changing measurement landscapes and data utilization.

Source: Why Great Marketers Think Like Data Scientists, with Eric Seufert on Marketing Operators.

Top episodes

  1. 1. Why Great Marketers Think Like Data Scientists, with Eric Seufert

    Marketing Operators

    Eric Seufert discusses how modern marketers must think like data scientists to handle changing measurement landscapes and data utilization.

  2. 2. Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust

    Marketing Operators

    VP of global eCommerce at Mattel and the CEO of PrettyDamnQuick discuss scaling brands through data-driven decisions and customer trust.

  3. 3. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

    Marketing Operators

    A tactical breakdown of setting growth goals, the limitations of attribution, and choosing the right KPIs for e-commerce brands.

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