Eric Seufert discusses how modern marketers must think like data scientists to handle changing measurement landscapes and data utilization.
Eric Seufert discusses how modern marketers must think like data scientists to handle changing measurement landscapes and data utilization.
VP of global eCommerce at Mattel and the CEO of PrettyDamnQuick discuss scaling brands through data-driven decisions and customer trust.
A tactical breakdown of setting growth goals, the limitations of attribution, and choosing the right KPIs for e-commerce brands.