First-Party Data Monetization

Top 3 podcast episodes answering this question on AskThePods · monetizing first-party data.

Answer

A masterclass on differentiating between data types and how to collect and manage them to drive revenue through better targeting.

Source: EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained on Send It!.

Top episodes

  1. 1. EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

    Send It!

    A masterclass on differentiating between data types and how to collect and manage them to drive revenue through better targeting.

  2. 2. BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse

    DTC Podcast

    AdRoll's VP of Partnerships discusses strategies for surviving the loss of 3rd party cookies by utilizing first-party data.

  3. 3. Ecommerce Advertising Made Easy With AI | #237 Mati Ram

    Ecommerce Coffee Break

    Mati Ram of AdScale explains how AI tools can help brands monetize their first-party data to improve Facebook and cross-channel ad results.

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